How about that for a question hey??
Before I discuss this, let me explain why I thought of it.
We are all well aware that the Internet Marketing industry contains enough hype to make Audley Harrison look like a recluse!! You know the hype I mean –
“I was a millionaire overnight”
“I used to own a bike now I own a £10 Million yaught”
“I haven’t done a minute of work in 10 years, let me show you how!!”
So with that in the back of my mind, I hit the gym like I do every day at around 3:00pm before it gets busy.
Now, for those of you who don’t know, I’m a big kid and have never really “grown up” (as Alex puts it) when it comes to my music taste so I am going to pre warn you….
I AM ABOUT TO TALK ABOUT HIP HOP
For those of you who like anything played with an instrument you are going to have to bear with me!!
So I am running on the treadmill as I do every day, trying to beat my best time (I will never lose that competitive edge!!) and I am listening to Jay Z. While listening to one of the greatest musicians on the planet (Time to turn that blind eye people!!) He stated the following:
“I would rather be underpaid than over rated”
Of course that got me really thinking and I have to be honest, to begin with I was a little hesitant!
You see, here’s the thing: We are ALL in it for a financial gain. I would say that is a stone wall fact. Yeah ok, some may have more prevalent motivations like time freedom or independence but somewhere on that list money will ALWAYS crop up.
It’s safe to say that if we surveyed the entire Internet Marketing community, I would guess that 60% of the honest people would admit to money being their number one motivation.
So where am I going with this?
Well here’s what over rated means to me in our industry…
Someone who creates a fictional character or presence to use to their advantage.
You know the people I mean, the guy who hires a Ferrari for the day and videos/photographs himself with it for his websites!! The woman who buys a testimonial from someone claiming to have been helped by her! (I really have seen that before by the way!)
Guess what? THEY ARE OVERRATING THEMSELVES!!!
But here’s where it gets even more interesting…
You aren’t going to want to hear this but… by doing this they may actually make more money!! How crazy is that????
People buy success and it can be all too tempting to lie in order to achieve.
BUT
There is no sustainability in doing this. You see, people ALWAYS find out. The more presence these people get, the more exposure they have, the more open they leave themselves. All it takes is to be exposed online for these ridiculous fabrications and you can kiss bye bye to your business and reputation!!
SO
When building a business online and branding you, ask yourself one simple question.
“Would I rather be overrated or under paid?”
I can guarantee you that less is more in the long run and by choosing the right answer you will guarantee yourself a long, sustainable and highly profitable business.
One that leaves you to hold your head very high!!
(Incase you were wondering Jay Z spurred me on to a 5km time of 24.44 and I am growing ever so closer to my 20 min target!!!)
RW
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